Support Small Business
A beautiful campaign for Facebook (Meta), at the tail of the Pandemic. These animations had to elegantly provide a glimpse into the world of small business and showcase their unique personalities and the value they each bring to the community. Many heart felt stories were captured from businesses across the US, most of whom had suffered a tremendous financial blow at the time. An editorial layout with depth and parallax in the animation provided a layered canvas for color, craft and humanity to feature prominently. Giving a voice to these businesses and bringing their story to life, was a tremendously uplifting experience for the motion-design team, and provided greatly needed exposure for those companies.
Multiple Businesses
…were featured using a style that felt elegant and editorial. Macro photos were juxtaposed with wide vignettes. Details were a key part of compositions that led the eye through the many stories of these companies.
Creative Director: Clarissa Donlevy Designers: Tnaya Whitmer, Cindy Soohoo Animator: Zack Citro Producer: James Howell Production Coordinator: Mitchell Fraser Executive Producer: Luke Colson Head of Production: Kate Berry Managing Director: Jennifer Sofio Hall Post Production Design Studio: Elastic